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Enhance actions with great design!

Innovative designs for corporate branding visuals are the new do. They are especially popular for innovative businesses that offer digital services or products such as digital publishing platforms, B2B platforms, creative and digital companies, or brands in the Tech/FinTech industry.

Creating tailor-made corporate branding visuals for your company enhances the brand identity, which makes it more recognizable for customers, increases attention, and creates an incentive to read content and follow call-to-actions.

Two great examples are Medium, the online publishing platform and Headspace, the digital health company that provides guided meditation and mindfulness trainings.

The Medium brand holds great aesthetic design for its visuals with a mix of references to the brand’s offer and general popular references in relation with the brand’s industry. The visuals are aligned with the brand while highlighting the actions they purposefully illustrate. Plus, there’s a great balance between static images and moving animated pictures.

 

Photo credits: medium.com

On the Headspace’s side, the brand took animation design to another level and created an entire imagery to illustrate what the brand is about, how to use their services and educate their customers about their discipline. 

Photo credits: headspace.com
Why is it a good practice?

Creating tailor-made corporate branding visuals for your company enhances the brand identity, which makes it more recognizable for customers, increases attention, and creates an incentive to read content and follow call-to-actions. To sum up, it generates customer engagement.

 

How to do it?

Ideate various imageries that highlight the visual identity of the brand, while taking into consideration the aim of those visuals (enhancing call-to-actions, introducing a video, etc.) and understanding their final destination on MarCom materials (landing pages, videos, pop-ups, etc.). 

What to consider?
  • Designs need to be aligned with the action the brand needs to highlight
  • Overall, all should be aligned with the corporate brand
  • It should bring real added-value
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