User studies that inform smarter design.
UX activities
Use multiple methods to discover, explore, test, and listen, to gather reliable information.
Qualitative research
Gather insights into the attitudes, behaviors, and motivations of users, to inform the design and development of products or services.
Website structure
Assess information architecture (IA), define digital taxonomies, achieve tree testing, and test label clarity.
Quantitative research
Gather data that can be analyzed to identify trends and patterns.
Insightful research that reveals what users truly need, think, and value.
